
"I don't tell you who to be.
you show the world who you are."
Because that is your superpower. Align with that, then build the rest.
When you’re message is confusing, you lose business.
And with A.I. in the mix, we all better to take another
look at what we’re communicating.


A Soul Story Brand is designed to
get the attention of your ideal people, and makes you memorable.
You end up with more clients, more sales, and
making the impact you want to make.


It's About Showing Up Authentic
Empowering B2B Consultants, Coaches & Thought Leaders

LEE ALDRIDGE
Visionary Brand Coach, Strategist, & Inspirational Speaker for These Times
What I know for sure, is when you can’t say how you can truly help someone, you will sound vague and disjointed.
You won't gain the trust needed to cause them to take action. No matter how great your website is.
Instead, take the time to build a brand that clearly articulates your value, is strategic, and become known as a trusted authority in your field.
My Services

Like a tree, grow your brand
from the roots up—with strategy.
Step 1: Clarify
(Roots)
Build a Foundation That Gets Results
Your brand story is more than just a logo or a tagline—it’s the soul of your business.
At this foundational stage, we’ll guide you in conceiving a viable business model with offers your market will buy to achieve your revenue goals. We uncover your key messaging so you stand out from others, informed by targeted market research.
Step 2: Captivate (Trunk)
Captivate Your Audience with Stunning Design
Your Brand Identity is the second step in a strategic brand journey.
In this step, your designer, has your brand essence articulated clearly in your Brand Story Guide, they design your unique logo, define your color palette and typography, and build your beautiful, high-converting website that prompts action.
Step 3: Communicate (Branches & Leaves)
Broadcast Your Message for Consistent Growth
Now that you have launched your beautiful, high-functioning website, it's time to go to market.
My vetted network of marketing specialists will ensure your brand message reaches the right people.
With your Brand Story messaging, your marketing works, and without overspending.

Brand Quick Audit
Your messaging isn't clear enough to pull in high-value clients?
You have no structure or strategy to your content marketing?
Your website is confusing and not delivering the leads you need?
Keep tweaking your plan, your website, your channels with no results?
If you answered any of these questions with a 'yes', we should talk.
Testimonials
The Brand Story & Content Library offers all the compelling language we need to create our content!
There are so many choices and so many ways to use it. It offers our members the flexibility to maintain uniqueness in their messaging within their practices while maintaining a consistent global brand message. It’s brilliant!

Lynn Thomas
Founder of Eagala and Arenas for Change
Lee has great ideas, and a process that worked.
I felt frustrated and was at a standstill in my business, unsure what to do. Lee took the time to understand my vision for my business. Now, when I need to create a workshop or keynote talk, I simply go to my Brand Story Library & pull the copy I need. Now I’m booked out for the year with conference talks!

Kathy Magnusson
Wildewood Learning Consulting
What a huge relief! Thank you for helping me clarify our work.
I felt supported and expertly led with Lee’s brand guide process that pulls out the gold-my distinction. Now it is easier to sell my offer, and I am more aligned with why I’m doing what I’m doing. I use my brand guide daily. My marketing is now much easier. We are finally getting traction!

Mary Christa Smith
Conscious Coalitions Consulting, Park City, UT
HOW IT WORKS
Simple Steps to Success
It all starts with a single first step.
Schedule a Call
Get clear on the next right steps.
1
Get Your Custom Plan
A tailored roadmap built for you.
2
Move Forward.
No more wasted time, just results.
3
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