"I don't tell you who to be.
you show the world who you are."
Because that is your superpower. Align with that, then build the rest.
Lynn Thomas
Founder of Eagala and Arenas for Change
"When you have members in dozens of countries all representing the same brand, consistency is everything — and nearly impossible. Lee solved that.
The Brand Story and Communications Library she built gave Eagala a compelling global message while giving every member the flexibility to make it their own."
— Lynn Thomas, Founder, Eagala & Arenas for Change
When you’re message is confusing, you lose business.
And with A.I. in the mix, we all better to take another
look at what we’re communicating.
A Soul Story Brand is designed to
get the attention of your ideal people, and makes you memorable.
You end up with more clients, more sales, and
making the impact you want to make.
It's About Showing Up Authentic
For the Leaders & Organizations Who Are Here to Change Things
LEE ALDRIDGE
Visionary Brand Coach, Strategist, & Inspirational Speaker for These Times
What I know for sure, is when you can’t say how you can truly help someone, you will sound vague and disjointed.
You won't gain the trust needed to cause them to take action. No matter how great your website is.
Instead, take the time to build a brand that clearly articulates your value, is strategic, and become known as a trusted authority in your field.
Work With Me
1
Quickstart Brand Playbook
Done-For-You
Get the words, website plan, and strategy you’ve been trying to nail for years — delivered in about two weeks.
Perfect if you need:
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Your brand story to stay consistent
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Messaging that resonates
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Offers that make sense (and sell)
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A simplified Go-To-Market plan
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Your visual brand concept
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Website copy foundation that isn’t guesswork
Most clients go on to the visibility program next for implementation.
2
Outlier Marketing Momentum Group
Because once you have a clear brand message and go-to market playbook, it's time to get launched, and get visible.
This momentum group offers:
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Weekly calls with Lee (live, recorded)
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Hot seats + direct feedback
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Accountability to your clear roadmap
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Systems, AI tools, & messaging refinement
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Always focused on simplifying and streamlining your marketing
Rogue outlier marketing that works and doesn't burn you out.
Brand Quick Audit
Your messaging isn't clear enough to attract high-value clients?
You have no structure or strategy to your content marketing?
Your website looks 'fine', but it isn't converting.
Keep tweaking your plan, your website, your channels with no results?
If you answered any of these questions with a 'yes', we should talk.
Testimonials
Soul Story knows your company often better than it knows itself.
Before working with Lee, we had no cohesive story and no consistent message. Lee digs deep — employee interviews, customer research, the real principles behind what you do. What came out was the messaging foundation we needed to move forward across every platform. Now the whole team speaks the same language.
Lynn Thomas
Founder of Eagala and Arenas for Change
Lee has great ideas, and a process that worked.
I felt frustrated and was at a standstill in my business, unsure what to do. Lee took the time to understand my vision for my business. Now, when I need to create a workshop or keynote talk, I simply go to my Brand Story Library & pull the copy I need. My marketing finally feels effortless and aligned. Now I'm booked out for the year with conference talks!
Kathy Magnusson
Wildewood Learning Consulting
What a huge relief! Thank you for helping me clarify our work.
I felt supported and expertly led with Lee’s brand guide process that pulls out the gold-my distinction. Now it is easier to sell my offer, and I am more aligned with why I’m doing what I’m doing. I use my brand guide daily. My marketing is now much easier. Lee gave us the clarity we didn't know we were missing. We are finally getting traction!
Mary Christa Smith
Conscious Coalitions Consulting, Park City, UT
HOW IT WORKS
Simple Steps to Success
It all starts with a single first step.
Schedule a Call
Get clear on the next right steps.
1
Get Your Custom Plan
A tailored roadmap built for you.
2
Move Forward.
No more wasted time, just results.
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