We use positioning strategy and data to build a strong foundation, a visually captivating experience, and clear strategy for growth.
- Lee Aldridge
Clear Compelling Message
Build trust quickly.
High-Function Beautiful Website
Be impressive.
Smart Effective Marketing
Strategy-focused.
In 2023, it was reported that 50% of businesses fail by the 5th year.
Take A Strategy-First Approach.
Brand strategy fixes problems like:
Wasted Marketing Investments: constantly recreating marketing strategies, wasting resources.
Unclear Brand Promise: confusion about your brand's value proposition and distinction, hindering trust and growth.
Inconsistent Messaging: Losing customers due to unclear brand messages and disjointed marketing efforts.
Visibility challenges: Lack of credibility and authority and feeling stuck and invisible, unsure how to be seen and attract the right customers.
Meet Us
A mighty team of specialized digital experts led by Lee & Mitesh
Lee Aldridge
Founder, Brand Strategist & Messaging Expert
Dedicated to helping businesses break through growth barriers, Lee strategically guides you to build a strong foundation that stands the test of time.
With a natural flair for brand strategy and marketing, Lee is the driving force behind Soul Story Creative’s unique approach to building brands that both captivate and convert.
Lee’s strategic expertise is grounded in aligning your vision with a distinct and powerful brand message that resonates deeply with your audience.
Partnering with a vetted team of digital marketing experts, Lee is your Marketing Director on a fractional basis.
"I make every marketing tactic more impactful and easier for you to implement, setting you up for long-term success."
Mitesh Shah
Lead Digital Marketer, Website Developer & SEO Expert
Mitesh’s approach combines smart, sustainable tactics with a commitment to measurable growth for every client.
With over 18 years of experience in customer service, sales, and relationship building across North America, Australia, and New Zealand, Mitesh pursues his passion for using digital marketing expertise to empower businesses to shine online.
Mitesh leads a skilled team of 13 digital marketers who provide a full suite of digital services, including website design, SEO, social media, and video marketing.
Together, Lee & Mitesh deliver strategic, results-focused marketing solutions powered by Soul Story Creative’s unique positioning and brand story communications library, which resonates with your target audience and stays consistent to build trust for your brand.
“Successful marketing only occurs when your message is compelling and strategic, and marketing that gets it in front of your ideal customer and causes them to take action.”
- Lee Aldridge
Our Signature System
STEP 1: CLARIFY
Brand Story & Marketing Playbook
Power Positioning
Ideal Client Attraction
Market Research
Revenue Model
Customer Journey & Systems
STEP 2: CAPTIVATE
Logo & Brand Visuals
Logo
Color Palette
Fonts
Website
Images & Media
Design
STEP 3: COMMUNICATE
Smart & Conservative
Social Media
SEO
Google My Business
Video Marketing
Website Optimization
Email Marketing
Podcasting
Webinars & Events
Paid Ads
Spotlight Case Study
Meet Alejandra & Jon Aviná
Herencia Landscaping, Los Angeles, CA
The Herencia Family is more than just another landscape company - they are a family that has been creating outdoor spaces for generations.
When Ale's dad passed away unexpectedly, she and Jon inherited the business. While they had both been working in the business, they now had the responsibility of the family legacy.
And they had bigger ideas go beyond home lawn maintenance to expand into creating outdoor spaces to honor her dad's love of outdoor family times, while also improving the value of a homeowner's investment.
But they had no idea how to make it happen.
Their Results
Ale and Jon have taken their brand story to market.
In their first year, their revenue has grown by 36%.
Year Two is on target to increase by another 60%, calculating to over 214% growth in revenue in just two years.
They are getting new leads daily and their Instagram strategy is paying off as they are becoming known as Southern California's premier landscaping and design company.
"Our family legacy is flourishing! We are so happy with the results of Lee's branding and her marketing team is getting us new business!" - Alejandra Aviná
"I had no idea how I was going to make my business work - still struggling after 3 years. After going through Lee’s program, I have seen a 100% increase in revenue in less than 2 years! The best thing is now I’ve realized my dream of opening a thriving wellness center!"
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Dannielle Bryan
ShamanicTwist.com
"The Brand Story & Content Library offers all the compelling language we need to create our content! There are so many choices and so many ways to use it. It has the flexibility for our members to maintain uniqueness in their messaging, in their practices, while maintaining a consistent brand message globally. It’s brilliant!"
Lynn Thomas
Founder of Eagala and Arenas for Change
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