Podcast: Wendy Burge, The Emotionally Intelligent Business
"They don't really understand how to transform the experience from a cold transaction into a transformative long-term relationship and that's where people mess up marketing." - Wendy Burge
Everything is Changing - Transactional is Out
What are you truly passionate about?
Wendy opens this show with a fascinating story about a woman who held something so close to her heart for years, when finally she told Wendy what she had been hiding.
In fact, that's the message here - is step up to the potential you've always had and step into a way of doing business that is far richer and impactful than traditional marketing taught us.
She shares the doorway into flow, to access the right decisions that are in the direction you want to go.
How are we to move forward in a new age, in a way that brings sense to the chaos we see in business. Listen in as Wendy tells of her journey and her wisdom on creating real value for those you serve - and liberation from the broken 'what are you going to give me for it?" mentality.
What you will learn in this episode:
The problem with corporate structure and why it's going away
How traditional marketing traumatizes people.
Where business coaching intersects with marketing tactic
Why "the transaction is the end" mentality doesn't cut it anymore and what to do instead
An exercise to uncover the exact ways to improve your offers
Links Mentioned
Connect with Wendy through LinkedIn and at Radiant Edge Consulting.