You've Got 6 Seconds to Get Their Attention
Is your website easily scannable?
Because in 6 seconds you need to answer these three questions for your visitor:
People are looking for quick answers when they browse the web.
Check out the heat map image and see how it illustrates what this F-Pattern looks like.
Thered parts are where people spent the most time looking and the purple parts the least.
See the rough F-shape?
First, the top part shows a horizontal track that forms the top of the F.
A little further down is the second horizontal track - a shorter area than #1.
After that, the reader shoots down vertically, scanning on the left side of the content.
Note that this is different from the way people would read a newspaper or magazine.
People are looking for a specific answer to a question they have, and they don’t want to have to search the page for it.
But -if they don’t find that answer quickly and easily they’ll leave, go back to the search engine, and try another link.
The solution? Write scannable content!
Use emotive content that's value-packed (terms that are searched for) in your subheadings
Create plenty of white space to allow easy flow through the content
Highlight yourkey points in bold- people's eyes naturally look for content that stands out
Don't write long paragraphs for this type of content.
No jargon or fancy marketing speak.
Dumb it down so they can scan. They’ll remember you for that.
You can’t undo a first impression.
Keep everything clear and easy to navigate.
Your website's purpose (and all digital content) is todeliver information as quickly and clearly as possible.
Get your main point across in the first couple of paragraphs (the F-Pattern 👀 ) .
The point is that people only read 20% of content because they scan, and you probably didn’t even get this far, did you? 🤷♀️
I’m curious to see how much of this post you actually read. 😉
Please let me know in the comments. I won’t take it personal if you say you only read 20% 🙌🏽