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Content that Converts: Leveraging Thought Leadership for B2B Success

Content that Converts: Leveraging Thought Leadership for B2B Success

How do you stand out in a noisy market in the age of infobesity when only one of you is there? B2B consultants, coaches, and service providers have it the worst. ...more

brand strategy ,thought leadership &Power positioning

August 01, 20248 min read

The Importance of Authentic Branding for Small Businesses

The Importance of Authentic Branding for Small Businesses

In today's crowded market, standing out can be a significant challenge for small businesses. Authentic branding offers a powerful solution. By creating a brand that genuinely reflects your values and ... ...more

brand strategy ,brand identity &Authentic branding

July 09, 20245 min read

6 Ways to Navigate this Economy: Maximize Your Brand Strategy for These Times

6 Ways to Navigate this Economy: Maximize Your Brand Strategy for These Times

Are you feeling the pressure of an economic downturn? Maybe you've heard the dreaded "R" word—recession—whispered in the business corridors. Whether you're feeling the crunch or not, it's crucial to c... ...more

brand messaging ,brand strategy customer journey &Power positioning

June 20, 20249 min read

Unlock the Power of Your Website: Is It a Sales-Generating Machine or Just an Online Brochure?

Unlock the Power of Your Website: Is It a Sales-Generating Machine or Just an Online Brochure?

I see it all the time. Marketers throwing money at the wrong place at the wrong time. Instead of making their website high-functioning, they try to cut corners and ‘get it done’ adding another useless... ...more

brand strategy ,customer journey &website design

January 30, 202410 min read

How To Get Brand Clarity, The Right Way

How To Get Brand Clarity, The Right Way

Isn't relief one of the best feelings ever? Who doesn’t LOVE that feeling of reassurance and relaxation following release from anxiety or distress. It brings on a sense of laughter and joy! ...more

brand strategy ,thought leadership &Resonance

December 07, 20227 min read

Don’t Make ‘Em Work For It: Seven Tips to Fix Your Website Navigation

Don’t Make ‘Em Work For It: Seven Tips to Fix Your Website Navigation

Have you ever been to a website and can't figure out how to get to the information you need? Everything is all jumbled or crowded or just plain ugly. ...more

conscious business ,brand strategy &customer journey

August 17, 20227 min read

5 Website Metrics to Measure your Customer Journey

5 Website Metrics to Measure your Customer Journey

I see it all the time. Marketers throwing money at the wrong place at the wrong time. ...more

brand strategy ,digital marketing &website design

March 23, 202210 min read

7 Steps To Creating A Marketing Strategy You Can Love

7 Steps To Creating A Marketing Strategy You Can Love

You’re not closing sales and revenue is down. But it’s the lost opportunities that are causing the most anxiety as you watch doors close, and prospects choose a competitor instead of you. ...more

brand strategy ,digital marketing &Power positioning

March 02, 202214 min read

Full Brand Strategy + Website: How It Works & How Much to Budget?

Full Brand Strategy + Website: How It Works & How Much to Budget?

Whether you’re just starting out or deciding to rebrand, figuring out how to brand your website is a difficult process. Once committed, going about it in the right way, in the right order, will determ... ...more

brand strategy ,digital marketing &website design

February 10, 202211 min read

5 Mistakes Businesses Make that Cost Them Tons of Money

5 Mistakes Businesses Make that Cost Them Tons of Money

Marketers and marketing teams have always faced a lot of pressure when it comes to driving revenue & job performance. Not much has changed in the decades, where companies still are concerned with reve... ...more

brand messaging ,brand strategy website design &storytelling

January 12, 202212 min read

5 Ways to Make Your Business Stand Out in a Noisy Marketplace

5 Ways to Make Your Business Stand Out in a Noisy Marketplace

Recently I was honored to attend a webinar interview with Seth Godin. If you don’t know who he is, then go check him out. He’s basically the Godfather of Modern Marketing! ...more

conscious business ,brand strategy

November 03, 20218 min read

7 Powerful Places to Use Your Brand Message

7 Powerful Places to Use Your Brand Message

The importance of brand messaging is lost on most people in business. This isn't an assumption. I hear it all the time. "Can you make me a logo?" Or worse..."Can you fix my website?" ...more

brand strategy ,customer journey &digital marketing

October 19, 202110 min read

Embrace Your Weird & Make Them Take Notice

Embrace Your Weird & Make Them Take Notice

It's time for all of us to embrace our weird! Why? Because that is the very thing that will make you stand out in a noisy marketplace! ...more

brand strategy ,thought leadership &Power positioning

October 14, 20213 min read

Your Reputation is on the Line

Your Reputation is on the Line

Studies show people make a judgement call on you in 1/10th of a second! Isn't this something we all know as we hit Send or publish a large broadcast or our website? I cringe wondering... ...more

brand strategy

September 29, 20212 min read

You've Got 6 Seconds to Get Their Attention

You've Got 6 Seconds to Get Their Attention

Is your website easily scannable? Because in 6 seconds you need to answer these three questions for your visitor: Who are you? What are you selling? What’s the next step? ...more

brand strategy ,customer journey &sales

September 29, 20213 min read

What The Hell Is Branding Anyway?

What The Hell Is Branding Anyway?

Building trust is key to a successful business because people buy from those they trust. So, what is branding anyway? ...more

brand messaging ,brand strategy

July 21, 20203 min read

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3 Steps to A Clear Powerful Brand

Designing a business brand is so much more than a simple company logo.

Create a wonderful brand image, and people are going to talk about it.

Let's give them something to talk about.

Step 1: Brand Story & Marketing Playbook

This is the critical first step, and the one many skip.

Your brand story is an emotional-based narrative that tells the story of

how your service solves a problem for your ideal client.

Your marketing plan is second part of a strong brand foundation.

You and your team broadcast clear, consistent marketing content,

all from your brand story and marketing content library.

Step 3: Build Your Website

Marketing websites that are stunning, distinct and drive revenue.

My expert digital marketing team is strategic, smart, data-driven. We take it off your plate, so you can get back to what you do best.

Strategy-First Marketing Services

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Our Stellar Network of Professionals

Experts in their field.

After finalizing your Brand Story & Marketing Strategy, our team of experienced specialists will assist you in executing your brand's online presence by utilizing relevant innovations, AI tools, and state-of-the-art platforms tailored to your company's needs.

My trusted team is here to make you successful.

Brand Strategy is The Key

Spending money on tactics without strategy is doomed.

Because it's not in the tactics.

“Successful marketing only occurs when your message is compelling and strategic and prompts your ideal customer to take action.”

- Lee Aldridge

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