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Bring story into your marketing and shine like the sun!
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For companies and leaders ready to become known as the go-to expert in their industry while also lowering costs.
Content that Converts: Leveraging Thought Leadership for B2B Success
How do you stand out in a noisy market in the age of infobesity when only one of you is there? B2B consultants, coaches, and service providers have it the worst. ...more
brand strategy ,thought leadership &Power positioning
August 01, 2024•8 min read
The Importance of Authentic Branding for Small Businesses
In today's crowded market, standing out can be a significant challenge for small businesses. Authentic branding offers a powerful solution. By creating a brand that genuinely reflects your values and ... ...more
brand strategy ,brand identity &Authentic branding
July 09, 2024•5 min read
6 Ways to Navigate this Economy: Maximize Your Brand Strategy for These Times
Are you feeling the pressure of an economic downturn? Maybe you've heard the dreaded "R" word—recession—whispered in the business corridors. Whether you're feeling the crunch or not, it's crucial to c... ...more
brand messaging ,brand strategy customer journey &Power positioning
June 20, 2024•9 min read
Unlock the Power of Your Website: Is It a Sales-Generating Machine or Just an Online Brochure?
I see it all the time. Marketers throwing money at the wrong place at the wrong time. Instead of making their website high-functioning, they try to cut corners and ‘get it done’ adding another useless... ...more
brand strategy ,customer journey &website design
January 30, 2024•10 min read
How To Get Brand Clarity, The Right Way
Isn't relief one of the best feelings ever? Who doesn’t LOVE that feeling of reassurance and relaxation following release from anxiety or distress. It brings on a sense of laughter and joy! ...more
brand strategy ,thought leadership &Resonance
December 07, 2022•7 min read
Don’t Make ‘Em Work For It: Seven Tips to Fix Your Website Navigation
Have you ever been to a website and can't figure out how to get to the information you need? Everything is all jumbled or crowded or just plain ugly. ...more
conscious business ,brand strategy &customer journey
August 17, 2022•7 min read
5 Website Metrics to Measure your Customer Journey
I see it all the time. Marketers throwing money at the wrong place at the wrong time. ...more
brand strategy ,digital marketing &website design
March 23, 2022•10 min read
7 Steps To Creating A Marketing Strategy You Can Love
You’re not closing sales and revenue is down. But it’s the lost opportunities that are causing the most anxiety as you watch doors close, and prospects choose a competitor instead of you. ...more
brand strategy ,digital marketing &Power positioning
March 02, 2022•14 min read
Full Brand Strategy + Website: How It Works & How Much to Budget?
Whether you’re just starting out or deciding to rebrand, figuring out how to brand your website is a difficult process. Once committed, going about it in the right way, in the right order, will determ... ...more
brand strategy ,digital marketing &website design
February 10, 2022•11 min read
5 Mistakes Businesses Make that Cost Them Tons of Money
Marketers and marketing teams have always faced a lot of pressure when it comes to driving revenue & job performance. Not much has changed in the decades, where companies still are concerned with reve... ...more
brand messaging ,brand strategy website design &storytelling
January 12, 2022•12 min read
5 Ways to Make Your Business Stand Out in a Noisy Marketplace
Recently I was honored to attend a webinar interview with Seth Godin. If you don’t know who he is, then go check him out. He’s basically the Godfather of Modern Marketing! ...more
conscious business ,brand strategy
November 03, 2021•8 min read
7 Powerful Places to Use Your Brand Message
The importance of brand messaging is lost on most people in business. This isn't an assumption. I hear it all the time. "Can you make me a logo?" Or worse..."Can you fix my website?" ...more
brand strategy ,customer journey &digital marketing
October 19, 2021•10 min read
Embrace Your Weird & Make Them Take Notice
It's time for all of us to embrace our weird! Why? Because that is the very thing that will make you stand out in a noisy marketplace! ...more
brand strategy ,thought leadership &Power positioning
October 14, 2021•3 min read
Your Reputation is on the Line
Studies show people make a judgement call on you in 1/10th of a second! Isn't this something we all know as we hit Send or publish a large broadcast or our website? I cringe wondering... ...more
brand strategy
September 29, 2021•2 min read
You've Got 6 Seconds to Get Their Attention
Is your website easily scannable? Because in 6 seconds you need to answer these three questions for your visitor: Who are you? What are you selling? What’s the next step? ...more
brand strategy ,customer journey &sales
September 29, 2021•3 min read
What The Hell Is Branding Anyway?
Building trust is key to a successful business because people buy from those they trust. So, what is branding anyway? ...more
brand messaging ,brand strategy
July 21, 2020•3 min read
3 Steps to A Clear Powerful Brand
Designing a business brand is so much more than a simple company logo.
Create a wonderful brand image, and people are going to talk about it.
Let's give them something to talk about.
Step 1: Brand Story & Marketing Playbook
This is the critical first step, and the one many skip.
Your brand story is an emotional-based narrative that tells the story of
how your service solves a problem for your ideal client.
Your marketing plan is second part of a strong brand foundation.
You and your team broadcast clear, consistent marketing content,
all from your brand story and marketing content library.
Step 3: Build Your Website
Marketing websites that are stunning, distinct and drive revenue.
My expert digital marketing team is strategic, smart, data-driven. We take it off your plate, so you can get back to what you do best.
Strategy-First Marketing Services
Website Development
Copywriting
SEO
Google My Business
Email Marketing
Lead Generation
Graphics Design
Social Media Management
EDDM
Podcasting Set-Up
Podcasting Production
Video Marketing
Blogging
Youtube Optimization
Webinar Production
Virtual Assistant Services
Our Stellar Network of Professionals
Experts in their field.
After finalizing your Brand Story & Marketing Strategy, our team of experienced specialists will assist you in executing your brand's online presence by utilizing relevant innovations, AI tools, and state-of-the-art platforms tailored to your company's needs.
My trusted team is here to make you successful.
Brand Strategy is The Key
Spending money on tactics without strategy is doomed.
Because it's not in the tactics.
“Successful marketing only occurs when your message is compelling and strategic and prompts your ideal customer to take action.”
- Lee Aldridge
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